Hollow Man Giggs has finally released a beefy project! Landlord was released in 2016, Wamp 2 Dem was back in 2017, and the follow-up project Big Bad dropped today. It’s an impressive album and is a yet another rung on the ladder connecting the grime world to the rap scene on the other side of the Atlantic, with features from French Montana, Lil Yachty and Swizz Beats.

BABY is the standout club anthem that will fill dark, strobe-lit rooms up and down the countries this weekend and beyond. A funky instrumental that kicks in and feels out of place on an out-and-out grime record, yet when Giggs’ gruff, husky voice starts methodically spitting it all makes sense. The beat wouldn’t sound out of place in a Fast and Furious montage and feels quite Americanised, but it is Giggs’ unmistakeable Peckham flow that grounds the track in the streets of East London.

The hook is catchy and it has the feel of his next single, following 187 which lead the promo ahead of this album launch. His accent seems to change during the hook, purposely adopting a posher tone which makes it seem cheeky and catches the ear. With the moaning of a girl playing understudy for ad-libs in this track, it is an excellent blend of UK and US rap culture.

There are more complex tracks on this record lyrically, but having given it a few listens this is the one that gets me going. It is quite a generic song about trying to pull girls, but that has never stopped songs on that topic from becoming bangers, and I don’t think it will hinder this track’s ascension into radio playlists, grime lore and, who knows, maybe even the charts. I am very excited that Giggs is releasing solo music again and this body of work is impressive. Give it a listen, and keep an ear out for Baby on your next night out.

 

Spotify Playlist Link: https://spoti.fi/2CKuVex